Coborns video is selling a 2011 calendar for $4.99 which has coupons in it valued at $85.00 for use in the video store.
There are 4 coupons per month. Throughout the year there are: 4 Free new release dvd or blu-ray rental, 6 Free general title rental, 4 Free video game rental (these more than pay for the calendar!). There are also coupons for reduced price rentals, rent X get X, and free/reduce price snacks with a paid video rental.
The general titles normally rent for 99 cents, games $2.99. and I think new releases are @ $3.