VIA Ready Brew—which is sold in three-packs for $2.95—was officially introduced Wednesday.
The four-day VIA Taste Challenge works like this. Visit any Starbucks and ask to take the challenge. You’ll get samples of both VIA and Pike Place Roast brewed coffee. The idea is to see if you can tell the difference between instant and brewed. Either way, challenge takers leave with a free tall-sized brewed coffee or a coupon good for $1 off a three-pack of VIA.
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